The Total Beacon Immersion July 22


Total Beacon Immersion

Photo by @amandaromayne via Instagram.

We’re taking a little trip to the beautiful Hudson Valley with Brooklyn Brewery for The Total Beacon Immersion,  Saturday, July 22. Join us for an excellent day of exploring one of the most picturesque Main Streets in America. (Seriously, it just made the top 5 list in Architectural Digest!)

When you check-in you’ll get a pack of WAM–walking around money–and a special card to redeem all sorts of magical deals, special specials and fantastic discounts throughout Beacon, like a free Brooklyn Brewery beer at four great watering holes: Baja 328Towne CrierDraught Industries, and Dogwood and a delicious lunch at either Draught IndustriesBaja, The Vault, Stock Up or Meyer’s Olde Dutch.

Be sure to bring some totes to haul back cute stuff from all the participating shops, too. Immersion goers get 20% off all non-sale merchandise at Kaight and Style Storehouse, 20% off all jewelry at King + Curated, 20% off everything in Lauren + Riley, 25% off women’s shoes and handbags at Echo and 15% off storewide at Utensil, to name just a few of the deals. (See the full list of specials + invite friends on Facebook.)

Plus, Dia:Beacon and Storm King are both discounting $5 off their adult admission prices for Immersion goers Saturday and Sunday, so you have the whole weekend to explore these fabulous art centers at a discount.

And to help you get around, we’ve teamed up with Lyft to bring you rides in minutes! Use code BBIMMERSION20 to get 20% off a ride around the event or by clicking here to have the code automatically applied once downloaded from the link. Terms apply.  

Tickets start at $15 for the beers and the deals, and $25 if you want to include your choice of lunch (you do need to eat, and we’ve lined up some excellent meals for you!).

Get your tickets here and join us on the ultimate Hudson Valley escape!

A few notes on travel and check in: 

Check-in for the event Tickets is between 11:30 and 12:30 at Dia:Beacon and between noon and 1pm at the Beacon Visitor’s Center where you’ll exchange your tickets for your pack of WAM and Immersion deal card. A map of all these locations is at

Beacon’s about an hour and a half from Grand Central on Metro-North. The 9:43am train arrives at 11:24am and the 10:43 arrives at 12:24pm. When you arrive, it’s an easy walk to our check-in locations. The last train back to NYC is at 11:12pm Saturday night and 4:48am on Sunday if you have the stamina!

Use our 10% discount* for weekend-long stays at the brand-new Beacon Hotel and make a mini-getaway out of The Total Beacon Immersion. (There are plenty of Airbnbs too.) Beacon Hotel require a two-night minimum stay, and will only charge your card upon check in, when you can redeem your Immersion discount. If you do stay, catch a few spectacular races the morning of the Immersion at Poughkeepsie’s annual Dragon Boat Race and River Festivaljust 25 minutes north by train. Also, the new Inn and Spa at Beacon is offering 10% off its spa services on Sunday when you mention the Beacon Immersion.

Find more things to do in Dutchess County this summer through our event partner, Dutchess Tourism.

Official Transportation Partner:

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